Brand guide
Personality
Brand personality encompasses the style, language, and emotions conveyed in all brand communications, whether through written content, visual elements, or spoken interactions.
Core principles
Meaningful design
The way we design shows what we stand for and highlights the important parts of our product. Our design uses shapes inspired by our interface, tying into our platform’s functionality, while creating consistent and recognizable design elements.
Human-centered design
It’s important to focus on our users. This involves learning about what our users want, how they behave, and the problems they face. By doing research and listening to feedback, we can make designs that really connect with our audience.
Accessibility
It’s crucial to follow WCAG principles for accessibility. This means making sure our interfaces can be seen, used, understood, and are strong enough for everyone to engage with. This ensures that our content is legible and digestible for all.
Tone of voice
Supportive
We keep it approachable without drowning in jargon, striking the balance between depth and clarity. The goal? Guiding and supporting your learning journey, offering practical insights, clear direction, and resources. Let’s foster a supportive community while delivering valuable guidance and knowledge.
Approachable
We’re all about keeping things clean and focused in our design approach—no need for distracting or unnecessary elements that might overwhelm you. Our goal? To serve up information that’s easily absorbed, ensuring the key points shine through without any fuss.
Confident
Every design choice is crafted to avoid confusion or ambiguity. Our goal is to offer our audience a crystal-clear understanding of our objectives, values, and the specific actions we want them to embrace.
Logo
The Weights & Biases logotype is the main identifier of the brand. Get the full list of Weights & Biases logo variations here
Logo anatomy
Logomark
Main logo (horizontal)
Incorrect logo use
- Don’t change the color
- Don’t alter dimensions
- Don’t layer over print
- Don’t add shadows
- Don’t outline
Color
Using color to establish and maintain a brand identity is a fundamental aspect of branding and design. It’s a powerful tool for creating a consistent and memorable brand experience across various products and platforms
Primary colors
Secondary colors
Incorrect use
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Typeface
Our selected fonts embody reliability, a timeless aesthetic, and prioritize legibility without making any compromises. As a standard convention, we consistently utilize sentence case for most of our content. You can access the comprehensive list of Source Sans Pro and Source Serif Pro fonts here.
Our fonts
Source Serif Pro
Source Serif Pro is our primary typeface and is primarily used in large headlines and titles. The default weight to use is Regular. The supporting weights of Source Sans Pro may also be used, but usually for emphasis in smaller applications such as subheads, captions, tables, charts and folios. In cases where Source Serif Pro is not available, use Times New Roman as a substitute.
Source Sans Pro
Source Sans Pro is our secondary typeface. Sentence case are preferred. Only use all caps in small instances such as charts, labels and UI navigation. The default weight to use is Regular. In cases where legibility is an issue, use Semi-Bold. In cases where Source Serif Pro is not available, use Calibri as a substitute.
Incorrect color use
Source Serif Pro is our primary typeface. Title and sentence case are preferred. Only use all caps in small instances such as charts, labels and UI navigation. The default weight
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Product logos
The Weights & Biases logotype is the main identifier of the brand. Get the full list of Weights & Biases logo variations here
Product Logos
Models
Experiments
Track and visualize your ML experiments
Sweeps
Optimize your hyperparameters
Model Registry
Register and manage your ML models
Automations
Trigger workflows automatically
Launch
Package and run your ML workflow jobs
Prompts
Traces
Explore and
debug LLMs
Monitoring
LLM API monitoring & observability
Product architecture
Products
Models
Experiments
Track and visualize your ML experiments
Sweeps
Optimize your hyperparameters
Model Registry
Register and manage your ML models
Automations
Trigger workflows automatically
Launch
Package and run your ML workflow jobs
Prompts
Traces
Explore and
debug LLMs
Monitoring
LLM API monitoring & observability
SaaS Cloud
Dedicated Cloud
Customer Managed
